Tips

Small Business Advertising Tips

When watching TV or flipping through a magazine you often see advertisements from large corporations like Coca Cola, Ford, and Nike, have you noticed that these companies aren’t selling you a specific product or service. The reason for this, is that the purpose of their advertisement is to sell you brand preference and brand loyalty. This is great, if you have millions of dollars to spend on a branding campaign and your comapny is a household name with millions of people. Unfortunately most small businesses do not have the luxury of immediate brand recognition and loyalty by millions of consumers. So what can you do to have more effective adverting on a shoestring budget? Let me share with you a few secrets of effective small business advertising.

Advertising: Does Yours Work?

Secret 1

Stop trying to sell with your ads. You adverting is not a vehicle to sell a product or service. When you do this, most of the time, you are throwing your advertising dollars down the drain. I believe that less than 1% of the audience that sees an ad that tries to sell will actually take the next step and make a purchase. It is probably much less than 1% but I’m being optimistic that your advertising dollars spent up until now have been well spent.

Secret 2

Look for and then identify the main concerns of your target market and use these as the basis for each ad or mini article you use as a promotional tool. Whether you write a 30 word print advertisement, a 30 second radio commercial, or a 600 word advertorial (an advertisement made to look and sound like a news story), take a look at what you wrote and see if you are trying to sell something to your audience or are you trying to inform them. Consumers, for the most part are looking to be educated about a product or service, told that the features and benefits of using are right for them and then made to feel that by purchasing your product or service they have made the correct decision. You still need to grab your audience’s attention and keep them interested in your advertisement, but make them feel as if they are learning something that will help solve a problem or need.

Secret 3

Don’t expect one advertisement to do all the work and bring in loads of clients and customers. Advertisement is a system of engaging and informing consumers at all points of contact. You need develop a marketing and advertising system where all you advertisements work together to relay key messages to your audience.

Advertising is part art but also part science. There is a proven formula for making small businesses advertising more effective. The trick is what you say within the confines of the advertising formula. But that is another article. Stay Tuned!

-End-

Nicholas Pavlich- Management Consultant/Marketing Specialist/Account Manager

Small Business Twitter Tips

Twitter for business has become a very popular and effective tool for small business and home-based entrepreneurs. It’s become a great way to reach out to new prospects and keep a trusted connection with existing clients.

Customers today are getting more difficult to attract. Part of the reason is that they don’t like the in-your-face marketing that is all too common today. Twitter gives you a chance to connect and let your followers decide if you’re interesting enough to continue to follow or not. And hopefully interesting enough to do business with.

Twitter is not only a wonderful social networking tool but it is also very effective when used efficiently as a PR weapon. Small business Twitter users have found that it can raise their leads in just a few days worth of twittering.

So you’re asking how you can use Twitter for your business?

1.) Look for your friends in real life

Twitter is different than other social networking sites. ‘Followers’ on Twitter are different than ‘Friends’ on Facebook. Unlike Facebook, not all of your Twitter followers will be friends – many will be customers. But you still want to have a solid base of people who you consider friends following you on Twitter to get started with.

It is not a good idea to go around adding anyone who you see is active on Twitter. In Twitter world, that can be annoying to its users. Build your followers deliberately and a little more slowly and start by following people you know.

2.) Search for people who tweet about your industry – they are your niche

Follow people who are smart in your business. And look for people who follow them for you to follow. Get a re-follow will build your follower list with the right profile of followers.

Make sure that you look for people who might be interested in what you have to offer and don’t send a Tweet that is overtly asking for a sale. Twitter users don’t like spam…but then again, who does?

If you want to effectively apply small business twittering, you should start of actually reading what prospective clients say in their Tweets and give a smart “tweetback” before you follow him or her on Twitter.

3.) Be proud of your business, but don’t be TOO proud

If you Twitter for business, it’s okay to let people know what you do and about your business. But don’t mention promos every single time you post a tweet. That’s spamming…and people will begin to tune you out.

If you come off too cocky and annoying, no one will start following you and those who did before will un-follow you. Instead, tweet about your industry, relate your tweetbacks to it and even post in some links. But don’t cross the spam border.

Most Twitter successes come from genuine concern of the small business Twitters. Clients develop real interest and attention when they realize that the people who are meticulously maintaining the Twitter profile really wants to help them.

Small business Twitter usage is great when you want to directly reach your target market. Just make sure that you use it correctly. Make sure that at least an hour is spent in maintaining your Twitter account, so that your profile would be active, and remain interesting to people.

Trent is an experienced Internet marketing consultant that has helped small businesses and non-profit organizations realize explosive sales and results. A speaker at many top conferences, Trent has been helping his clients for over 14 years. He is a frequent contributor to Breakthrough Marketing Methods. Get your free 7-day educational eCourse: “The Secrets to Internet Marketing for Small Business” at http://www.BreakthroughMarketingMethods.com

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Small Business Tips To Ensure Your Business Survives Christmas

In almost all cases, lenders could like to provide a tiny business a secured the web of credit during which collateral is put up for guarantee. However, if you do not you’d like to put personal assets, then applying for unsecured business line of credit have to be considered as the most acceptable choice. However, it is in a position to be quite challenging for a small business to buy unsecured business lines. Here also are a few guidelines to improve your possibilities for when you actually apply for one.

Small business financial depends upon nature of the business i.e. Fresh or seasoned business. Quantity fetched through the small business finance can be used for numerous purposes really like purchasing a land, furniture, raw material, advertisement, machinery, outgoing expenditures and so on.

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Hard Money Loans Georgia Gives You Useful Tips on Real Estate Investment Business

Real estate investment business has become one of the hot business types in these days, and it owes to the great opportunities offered by Hard Money Lenders in different areas of United States of America. There are variety of real estate investment opportunities for the seekers of great profit and stable presence in business sector. Hard Money Loans Georgia gives you such great opportunities for initiating the property business, and to be a tycoon in the coming years. There are so many lenders asking you to invest in commercial properties as to get great return on investments.

Suppose! We look at your prospective entry into real estate business, by purchasing commercial property. By commercial property I mean the kind of warehouses and the apartment complexes that are used for offices and other professional activities. Well! It’s not a bad deal as if you are all familiar with the real investment scenarios. You can understand well enough with the help of hard money loans Georgia people. They are bunch of hardworking and very professional people that are serving in the field of property investment for many years. I am sure of the fact that you can make very well with commercial properties but you need to have an experience of selling residential properties for some time.

Commercial properties are really paying great at the end but it also requires a lot of investment. You need to give an estimated down payment ranging from 20-50%. As you know the commercial properties are generally for long term holdings and you require much more money to keep it at stake. You can make additions over it and you can fix few things but it is a general rule that commercial properties sell at much later stages. You have to wait for many months before the realization of the actual deal. Hard Money Loans Georgia would prefer you to start your property business with small residential homes. As it is cost effective and the probability of selling out at a sooner time is really great. The residential properties are always in need by different customers and it gives a great scope for all the investors, to find a best house according to their own plans.

You can easily switch form single family dwellings to bigger houses like duplexes and triplexes. It will be an added advantage as you are dealing with the kind of property that is always in need of buying and selling by number of clients. Hard Money Loans Georgia is like a blessing in this world of real estate investment, and you can get so many types of loans while dealing with the guys there. You would not only get financial assistance but have great chances of growth due to the proper guidance and evaluation by their independent and neutral people. The evaluators are really telling every bit of things on the kind of opportunities that are linked with the kind of property under your consideration. They would guide you for your own benefit and you can get all the results in your bigger life’ scheme.

My name is Veronika Hudson and i m from Virginia. I work for Do Hard Money as a Senior Marketing Manager.At DoHardMoney.com we Create Wealth. We simply do this by providing short term hard money loans to Real Estate Investors. We offer our long-standing as well as prospective clients the first-rate benefits.

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Running a Small Business – Tips on How to Start Off

Almost anyone with a great business idea, a solid business plan and adequate funding can start a business. Starting any business is the easy part, but running it, is where things start to become complicated. Most people have no idea how to run, maintain and succeed in a small business. That is why many small businesses end up going out of business in less than a year. That first year is the most crucial period when you have just started a business. This is the time you will be able to gauge your business and know whether there is a future for it or not.

When you start a business, you are the decision maker of every aspect. This is from dealing with customers, to accounting to finances. Small businesses can be faced with all manner of challenges but the way you handle them can help you run it successfully. If you are not well versed with accounting you could hire an accountant. It may cost you some money but in the long run, this expert will help you in managing your finances and you will be able to see whether you are growing or not.

When running a small business, it is vital that you plan your growth. In as much as you want to be a success, too much sudden financial growth can lead to disaster. You need to know how to balance all these new developments. Always pay your debts promptly. Do not forget to factor in your debts and expenses every month.

Running a small business may force you to make changes to certain aspects of the business. Do not be afraid to make changes especially if something is not working. If you have customers that waste your time but bring in a little money, cut them lose. You can do without that obnoxious employee or that unreliable supplier. Learn from the world around you and be creative. This will help in the running of your small business.

Mercy Maranga writes content on Finance and Small Business Management. Visit her site here for more information on Finance and how to effectively Manage your small business. Small Businesses

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