Monthly Archives: February 2018

Small Business Advertising Tips

When watching TV or flipping through a magazine you often see advertisements from large corporations like Coca Cola, Ford, and Nike, have you noticed that these companies aren’t selling you a specific product or service. The reason for this, is that the purpose of their advertisement is to sell you brand preference and brand loyalty. This is great, if you have millions of dollars to spend on a branding campaign and your comapny is a household name with millions of people. Unfortunately most small businesses do not have the luxury of immediate brand recognition and loyalty by millions of consumers. So what can you do to have more effective adverting on a shoestring budget? Let me share with you a few secrets of effective small business advertising.

Advertising: Does Yours Work?

Secret 1

Stop trying to sell with your ads. You adverting is not a vehicle to sell a product or service. When you do this, most of the time, you are throwing your advertising dollars down the drain. I believe that less than 1% of the audience that sees an ad that tries to sell will actually take the next step and make a purchase. It is probably much less than 1% but I’m being optimistic that your advertising dollars spent up until now have been well spent.

Secret 2

Look for and then identify the main concerns of your target market and use these as the basis for each ad or mini article you use as a promotional tool. Whether you write a 30 word print advertisement, a 30 second radio commercial, or a 600 word advertorial (an advertisement made to look and sound like a news story), take a look at what you wrote and see if you are trying to sell something to your audience or are you trying to inform them. Consumers, for the most part are looking to be educated about a product or service, told that the features and benefits of using are right for them and then made to feel that by purchasing your product or service they have made the correct decision. You still need to grab your audience’s attention and keep them interested in your advertisement, but make them feel as if they are learning something that will help solve a problem or need.

Secret 3

Don’t expect one advertisement to do all the work and bring in loads of clients and customers. Advertisement is a system of engaging and informing consumers at all points of contact. You need develop a marketing and advertising system where all you advertisements work together to relay key messages to your audience.

Advertising is part art but also part science. There is a proven formula for making small businesses advertising more effective. The trick is what you say within the confines of the advertising formula. But that is another article. Stay Tuned!


Nicholas Pavlich- Management Consultant/Marketing Specialist/Account Manager

Hip Replacement Settlements

FDA Requires DePuy ASR Hip Replacement Recall:


The FDA reports a Class 2 medical implant recall for DePuy Orthopedics.  DePuy, a subsidiary of Johnson and Johnson, has recalled their ASR hip replacement devices due to a reported high failure rate.  Many patients have experienced hip failure soon after implant surgery in cup sizes ranging from 44mm to 70mm.  This particular hip prosthesis is a metal-on-metal hip replacement system that was developed in 2005.  Orthopedic surgeons have reported problems with the production of metallic debris between the metal ball and metal socket.  The metal debris damages soft tissues and causes inflammatory reactions in the joint that leads to bone loss.  Surgeons have estimated that one to three percent of all metal-on-metal hip implant recipients may experience problems and possibly need revision surgery due to the presence of metallic debris.


DePuy acknowledges responsibility for these implant abnormalities and are prepared to provide Hip Replacement Settlements.  These settlements are meant to cover, orthopedic surgeon visits, exams, revision surgery and other necessary procedures associated with the defective hip implant.  It is recommended that you contact a hip replacement attorney before accepting any settlement.  It is important that all your rights are protected and that you receive all the benefits you are entitled to through a Hip Replacement Lawsuit.  Due to the recent recall, it is expected that many more cases will be filed and investigation will continue by reviewing potential cases of individuals who have experienced hip replacement problems. [removed][removed]



DePuy Accused of Marketing Unapproved Hip Replacement Systems:


Johnson and Johnson have bucked heads with the FDA again in violation of regulations.  The FDA issued a warning on August 19th to DePuy about illegally marketing a hip and knee joint replacement system.  DePuy has been accused of marketing TruMatch Personalized Solutions System and the Corail Hip System illegally.  DePuy was given 15 days to respond to this warning by taking corrective action or provide a reason for why corrective action cannot be taken.  The FDA also ordered DePuy to stop marketing both devices.  The FDA considers both devices to be unapproved medical devices, until the issue is resolved.


The TruMatch is a system that helps physicians shape a knee replacement implant so that it fits the patient better.  The FDA says that DePuy never told them it intended to commercially distribute the product.  The FDA also accused DePuy of getting Corail hip implant approval by providing inaccurate information in terms of its design and use.  The
FDA approved the Corail hip implant device under the controversial 510(k) premarket approval system.  The premarket approval system requires that a medical device be functionally equivalent to a device already on the market.  The FDA issued a warning letter to DePuy stating that the brochure listed a number of claims about the device’s capabilities and specifications that were never approved.


DePuy appears to have a number of problems with their hip replacement systems.  Given that there has been a DePuy ASR hip recall it is expected that more DePuy Hip Replacement Lawsuits will be filed.  If you have experienced metal debris problems, improper fit or any other hip implant complication, you may want to contact a hip replacement attorney to inquire about Hip Replacement Lawsuits.  You may be entitled to financial compensation.  Hip Replacement Lawsuits are currently being filed across the country.


Susan Ardizzoni, Ph.D. holds a Doctorate in Biology with a major in Neuroscience (medical) and minors in Biochemistry, Physics, and Mathematics with experience in basic and clinical research.  Although the author is not an attorney, this article was sponsored by the law firm of Bernstein Liebhard LLP and constitutes Attorney Advertising.  To learn more about Hip Replacement Lawsuits or Hip Replacement Settlements please visit

Small Business Franchise Opportunities: Window Of Success For An Entrepreneur

If you require funding and recommendation whereas opening a little business, a small business franchise may offer an excellent opportunity for you as an entrepreneur. It offers just about endless advantages to the entrepreneur. A number of the major benefits that you’ll be able to fancy through such franchising embody complete recognition, employee or management training, and an established model.

One amongst the best advantages of joining a small business franchising is the whole recognition that your business gets. All you would like to try and do is to decide on a well-known tiny business franchise. This means, you can eventually ensure that the merchandise and services offered by you will get immediate recognition by customers.

When you choose to travel for the large scale business franchising, you must additionally be prepared to speculate a lot of time and money, like for coaching for workers and management. But, when you go for the small business franchising company, the training is doubtless to be accessible at very little or no cost to the operator of the new store. This will additionally facilitate your to streamline the employee services, like finding insurance, conducting payroll, and other concerns.

However, no matter is that the scenario; you want to follow an established arrange of action, or model so as to confirm that the small business franchising company you are going for will bring the required success for you. You want to keep in mind that when it comes to the small business franchise, there is always a certain plan or system that is used throughout all stores. This may embody management practices, policies, store layout, and a selection of alternative standards.

This eventually means that that when you choose a little business franchising company, you are doing not would like to develop new ways and procedures because most of the ways and procedures are provided to you by the tiny business franchising company.

It is terribly necessary to seek out out how long the franchisor has been operating, how well they perform within the market, what training and support they offer, and additionally how stable the company financially. Do not buy a franchise simply because you see there’s a successful one in other location. In general there are no guarantees that a success of a franchise in one location automatically follow in another.

A success in anything should start with positive thinking. Your little business franchising might not become an on the spot gold mine that you envisaged. But once a several years you’d earn the reward of your hard work and persistence.

Candida Dixon has been writing articles on-line for nearly 2 years now. Not solely can this author target Small Business
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The Complete Guide to Planning Your Estate in Texas: A Step-by-step Plan to Protect Your Assets, Limit Your Taxes, and Ensure Your Wishes Are Fulfilled for Texas Residents

The Complete Guide to Planning Your Estate in Texas: A Step-by-step Plan to Protect Your Assets, Limit Your Taxes, and Ensure Your Wishes Are Fulfilled for Texas Residents

The Complete Guide to Planning Your Estate in Texas: A Step-by-step Plan to Protect Your Assets, Limit Your Taxes, and Ensure Your Wishes Are Fulfilled for Texas Residents

What happens to your estate after you are gone is very much within your control. Estate planning is not only for the wealthy; it is for everyone. It is simply the process of deciding where your assets are to be distributed after your death. For those people who wish to preserve their assets for designated purposes — such as family or special charities — it becomes necessary to make special advance preparations.

The right plan can protect the value of your estate and spare your loved o

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Get the Education You Need with the Help of Unsecured Student Loans

Education is very important nowadays. Today, a few years of experience alone is not anymore enough to land you the job you have been dreaming of. While real-world experience is still important, you must also have good, solid education to go with it. 
As the world strives to learn more and more and more of less and less and less, specialized knowledge is becoming very important in the modern workplace. For example, you would have been able to land any technology job in the past if you had any general technology-related degree.

That is more difficult to do now. There are specific degrees focusing on game design only or on animation only. If you go to a digital entertainment studio with a degree in information systems together with another who has a degree in animation, the latter has a much higher chance of landing a job in that studio.

Globalization is another factor that you should consider these days. The world is getting flatter, and companies have many candidates from all over the world to choose from. Because of this, the competition for jobs is getting fiercer. You must have something to impress your potential employers.

But as education becomes more important, it also becomes more expensive. The cost of going to a prestigious university is presently out of reach for most students. In addition, most students do not have any property that would enable them to obtain a secured loan. Thankfully, there are unsecured student loans available now.

With unsecured student loans, students can borrow money even if they do not have any property to put up as collateral. Thanks to unsecured student loans, it is now within reach of every student to get a degree that could help them later in their careers. However, unsecured student loans are risky in the point of view of lenders. For this reason, these loans have a higher rate of interest. That is just a small price to pay in order to get quality education. Consider it an investment– and a good one at that.

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