Monthly Archives: August 2017

Mission Statements For Small Business

According to the “Marketing Essentials” school book, a mission statement is “A brief paragraph or two that describes the ultimate goals of a company.” What is your company about? What is your intent by being in business? What do you stand by when you do business?

Asking yourself the questions above can help you determine what you want to communicate to a general audience about your company and it’s goals. A mission statement can help you determine a tag line. A mission statement can be presented on your Web site, in your business plan, marketing plan, displayed on your wall in your business, presented in a press release or any other number of advertising and marketing efforts.

Many times, a small business is a one-man show, so why develop a mission statement? Having a brief description of the ultimate goals of your company and why it exists helps you develop your 30-second elevator speech, present succinct communications to your audience, and identify your products or services being offered. In essence, developing your mission statement helps you think more clearly.

My mission statement originally was “to provide reasonably priced professional writing and graphic design services to new and small businesses.” First, I made sure I was priced reasonably, then I targeted my audience of small businesses and further developed the messages I would communicate based on the audience. As my business has developed and I have found different audiences, my mission statement has adjusted to “provide reasonably priced professional technical and marketing writing and graphic design services to businesses of all sizes.”

A mission statement generally reflects the goals of a business. My goals adjusted slightly in that my target audience became broader in order to include larger companies that I can do contract work for in either technical documentation or marketing writing. That slight change enabled me to see where I needed to update my Web site and change the information presented, or at least how the information is presented.

Once you have researched, developed and written your mission statement, it’s done, right? Wrong. Just as your business and marketing plan is a living, dynamic document to be re-evaluated on a regular basis for a number of reasons, your mission statement needs to be evaluated and reviewed on a regular basis as well. With your business growth changes may occur, or you may need to be reminded of your focus, purpose, and mission on a regular basis in order to make decisions that are best for the business direction.

Sometimes small businesses are a work in progress. Remember that when you are a new entrepreneur, you don’t always know everything and as you receive feedback and input from your audience, peers and yourself, listen to that information to help develop your goals and focus, which eventually strengthens your mission statement as you improve your direction. Word of caution: Don’t allow others’ opinions to make your goals and mission statement seem like a moving target. The purpose of that mission statement is to communicate to them and others where you are planted in your direction and business focus as well as what is important to your business.

Susan McLain is proprietor of The Writing Way, a business that provides professional technical and marketing writing and graphic design services as well as marketing and advertising consultation and solutions to small and large businesses nationwide. You can contact her at 801.491.8641 or Her Web site is:

More Apply For A Small Business Loan Articles

Short Term Sameday Loans – Obtain Fund Same Day for Small Needs

In the event of sudden crisis requirements, you eternally search around for additional economic aid from any exterior money resource. In fact, if you are on the look out for emergency financial help, then you can easily go for short term sameday loans which are an ultimate solution of complex abrupt emergencies.

You may get finance within a single day only if you apply for these loans. These advances offer extraordinary support of course to the borrowers. They may apply for this help whenever they feel that they require urgent funds. Without any doubt of delay, lenders approve the amount to them within 24 hours of clock time.

If you are feeling like having no fast way to obtain cash for your small needs even, then also you may go for this service without any uncertainty. In fact, this financial help are issued mainly for short term only and you may get small finance with the help of these schemes.

Under the 12 month loans, people are able to grab the fund up to £1500 for the time period of 1 to 30 days. It is short term help so you get the amount at higher interest rate. However, pay back the loan on time and you will not be into any kind of trouble.   

This facility is only for people who live in the UK and have the citizenship of the UK. It is necessary that they have age more than 18 years only then their application will be accepted. After that, lenders check fast loans potential of the borrowers so they should have a fixed income source. In the UK, applicant must have a checking account.

Borrowers have option of applying through the online and offline medium. However, choosing the online mode will be beneficial because of the fast and easy process. You just need to give your details in the form and lender allows the loan.

Alex Jonnes is financial adviser for Online Loanss. click on the links to know more about short term sameday loans, payday loans no faxing, payday loans no credit check and 12 month loans.

Related Small Business Funding Articles

5 Steps To Financial Freedom FAST: Eliminate Credit Card Debt, Boost Your Credit Score, Maximize Your Income

5 Steps To Financial Freedom FAST: Eliminate Credit Card Debt, Boost Your Credit Score, Maximize Your Income

5 Steps To Financial Freedom FAST: Eliminate Credit Card Debt, Boost Your Credit Score, Maximize Your Income

Many of us find ourselves in less than ideal financial situations. We scrape by month to month without getting any closer to a comfortable living. Not only are we not getting closer, but it seems like financial freedom continues to get further and further away.

This book was written for people tired of being a slave to their debt. These steps are for those who want to break out of the rat race and regain control of their lives.

In this book, you’ll find everything you nee


How to Manage and conquer Credit Card Debt

How to Manage and conquer Credit Card Debt

Credit card debt is the worst possible debt to have hanging over your head. Between high interest, minimum payments and impulse buying, it is very easy to get in over your head. Add the bad economy with unemployment and inflation to put many people in a real trap.

This book helps you find the right option for you to deal with it. Avoid the scams and get on the right road back.


Getting Out of Debt With Government Grants!

This was news to me:

Thousands of government grants are available, just waiting to be claimed. Grants are funds that are given to those individuals that qualify, and Do Not need to be paid back!

You may ask, “How do I qualify?” If you are a U.S. citizen and a taxpayer, then you are already qualified! “Why haven’t I heard of this before?” “I thought only those applying for higher education could receive grants?” “I’ve been turned down before because I make too much money?”

These are all great questions: This Is How It Works!

Most private organizations are founded by large companies so they can take advantage of tax exempt benefits. In order for these companies to keep their tax exempt status, federal law requires these companies to allocate a percentage of their yearly revenues in the form of grants. Every year these foundations give out millions of dollars in grants to individuals and businesses just like yourself!

Federal grant programs give away billions of dollars to individuals like yourself every year. Funded by our tax dollars, these programs are set up so that anybody can claim the money they need right now! This means no hassle of trying to get approved for a loan or having to pay any money back!

Every year, millions of dollars go unclaimed because people do not realize that grant money is available to them.

Millions of people know that grant money is out there, but they do not know Where or How to claim it! This article is simply to inform the public that this money exists and that there is a way to claim it. I was skeptical myself, but like anything in life worth-while, sometimes you have to try it yourself to understand.

There is no risk involved as far as I’m concerned. The information you receive will cost you $ 39.95, but there is a 60-day money back guarantee, no questions asked!

I suggest that you check out the site for yourself:
You may want to copy and paste the entire link into your browser.

Kitesurfing During the Credit Crunch

Now is the Time – Ignore the Credit Crunch and Get Kitesurfing!

Kitesurfing is one of the sports du-jour – a heavy-weight in the realm of extreme activities – yet widely held as a hobby exclusive to those with money to burn (Richard Branson being one of its more well known fans). Though this view may be consolidated by the recession, I believe that now is precisely the right time to get into kitesurfing – and all it requires is a glance towards the trusty piggy bank rather than a full-on bank raid.

Learning this sport on a budget is entirely possible. Yes, kitesurfing instruction isn’t cheap, but done in the right way, you can really maximise the worth of each and every teaching hour you pay for. Over a length of time, good quality instruction is an investment – not just in a sport, but a in way of life, a gold-card to a new social network, and the key to hour after hour of supremely satisfying exhilaration.

The best – and cheapest – way to learn to kitesurf is through group lessons abroad. Rolling a holiday and kitesurfing crash course into one is the perfect way in to the sport – an intensive burst in a place with good consistent winds, and learner-friendly flatwater. Though it may seem non-sensical to equate travelling beyond the UK to wallet-friendly learning, it does actually make sense when considering what an untamed beast the wind can be in this country (though statistically very windy, our fair Isle doesn’t lean towards the more desirable side of consistency).

It’s not only opting for a reliably windy spot that makes going abroad the sensible option. Of course, this is a major plus – kitesurfing has a steep learning curve, so by the end of a week or two’s stint with a kite school in good winds you’ll be making enviable progress – but there are countless other reasons for hopping on a plane for your lessons.

One of the most important – I think – is the mob mentality (a positive one!). Kitesurfing is an extremely sociable activity, and one which people are passionate about. Its addictive nature leaves willing victims living, breathing, thinking, dreaming kiting – and so, naturally, they want to talk about it. Head off to a renowned kitesurfing holiday spot – think the chilled out Dominican Republic or siesta-filled Tarifa, Southern Spain – and as a beginner you are immediately exposed to kiters through an entire spectrum of abilities, with one thing in common – the kiting ‘bug’. Believe me, its catching. And this is one thing you do want to catch.

The kiting bug is a fantastic thing. When so many people don’t have a hobby – let alone one they get fired up about – you realize the feeling from kitesurfing is a precious one. When all else is falling apart – the economy being a major ‘crumbler’ at this point in time – what could be more valuable than something that takes all of that away, that erases the mundane humdrum have-I-paid-that bill, can-I-pay-that bill feeling so ingrained in us all?

So I may have strayed off the more practical side of my point here, but a good kiting session provides an instant, unrivaled boost – one that you can enjoy over and over again, no matter what the rest of the world throws your way. I urge you to follow my advice, get learning, make new friends, love your new sport, and remember (though exercise the usual caution when doing so) – eBay throws up some real bargains in the kiting department!

Man, wind and water, equipped with kite and board, are an unstoppable force. Put simply – priceless.

Kite surfing holidays.


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